Themify Builder Review

By Sean Ondes | Last updated: October 5, 2019

Themify Builder promises big and claims that it is the the most “powerful and intuitive” page builder for WordPress. After using it for the first few minutes, you’ll quickly realize that it is pretty powerful but not quite as intuitive as they claim.

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Themify Builder WordPress Page Builder Review
Overall Rating

3.1/5

Themify Builder Review at a glance

Pros

  • Helpful UI features like undo/redo and copy/paste
  • Great keyboard shortcuts. I love having Control+Z to undo something!
  • Competitive feautures and pricing for premium addons

Cons

  • Cramped UI
  • Lots of included layouts but many have lackluster design and/or are broken

Themify Builder compared to other page builders

Themify Builder WordPress Page Builder Review

Themify Builder Review

Overall Rating

3.1

Beaver Builder Pro WordPress Page Builder Review

Beaver Builder Pro Review

Overall Rating

4.7

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Elementor Pro WordPress Page Builder Review

Elementor Pro Review

Overall Rating

4.7

Read More

Usability

2.5/5

Overall, the Themify interface is pretty crowded and not as easy to navigate as it could be. The UI fonts and icons are pretty small even on a large screen.

It doesn’t affect my usability rating but I really don’t like Arial in a UI. It’s just not an attractive font.

Themify Builder - Intro video and tutorials
Themify Builder – Intro video and tutorials

Themify’s Elements Menu

Themify Builder uses a sidebar and a “plus” icon inside the live editor at the bottom of existing rows to add new elements and rows. This second menu is a dropdown similar to that used by WP Bakery and Divi in their user interface. I don’t think that it works any better for Themify than it does for those other page builders.

Adding New Elements to a Themify Layout

The elements menu starts off floating. It can be locked to either side of the screen by dragging it to the left or right edges. The menu can also be closed completely and reactivated by clicking the plus icon on the right of the top menu bar.

Themify Builder floating modules and blocks menu
Themify Builder floating modules and blocks menu

Elements can also be accessed by clicking the plus icon at the bottom of a row. This opens a small window that drops down. The window is far too small to accommodate the number of options available. Also be aware that if you activate this window in the bottom most section of your layout, then the window will be cut off by the bottom of the screen. This makes more than half of the options inaccessible.

Unfortunately, Themify uses the same small window to display pre-built rows. The small size of the layout thumbnails makes it hard to get an idea of what the layout will look like full-size.

Themify Builder - There's some redundancy in the menu options.
Themify Builder – There’s some redundancy in the menu options.

Editing Themify Builder’s Elements

Themify Builder has a great ccollection of helpful module editing features such as copy/paste, undo/redo, duplicate, and import/export. This last feature lets you export module settings to a file that can be imported into another site that uses Themify Builder.

Themify on the backend

On the WordPress post editing screen, you can find a full skeleton view of your entire layout. Skeleton views can be helpful when you need to edit a large, complicated layout.

Themify Builder Features

3.5/5

The selection of elements is basic. For a free product though, the selection is acceptable. All of the standard modules are present with many more available in Themify’s paid add-on.

Themify Builder - Docked Modules and Blocks menu
Themify Builder – Docked Modules and Blocks menu

Themify Element and Row Animation

Themify Builder includes over 60+ animations that can be added to rows and elements. Go easy here. A little animation goes a long way!

Special Integrations

Themify Builder doesn’t include any built-in integrations with WooCommerce or anything else. Themify offers an addon bundle for $39 that extends Builder with some extra elements – including WooCommerce. Even with the addon bundle, integration with Easy Digital Downloads is still missing.

I prefer page builders built by teams that think about how their customers will be using the plugin. It’s not a huge oversight to not include integrations with mailing list services like MailChimp. A lot of those integrations can be handled with other plugins and signup forms can be embedded on the page with shortcodes. It’s still my preference to go with a page builder that includes these integrations.

Themify Builder

Overall Rating
3.1/5

Layouts and Templates

2.5/5

Themify Builder includes a good selection of pre-built layouts and page sections. Since Themify is primarily a WordPress template builder, there is a large variety of layouts that could be dropped into a new page.

Themify Builder - They build and sell WordPress templates so a lot of layouts are included
Themify Builder – They build and sell WordPress templates so a lot of layouts are included

An oddity about the user interface is that the full page layouts are not available in the elements and modules window. They are only accessible by through a “Load Layout” icon in the top menu.

Theme Compatibility

3/5

Themify (of course) assures that their Builder is compatible with all of their own themes. For testing, I used OceanWP and Astra since both themes are popular, highly regarded, and have a free version available. I didn’t discover any conflicts between Themify Builder and either the OceanWP or Astra themes.

One drawback though is that Themify Builder doesn’t include it’s own blank template. The means that you’ll need to make sure that any theme you use will need to have some option to create a full width layout.

Installation and Removal

5/5

Themify Builder - Removing The Plugin Leaves Nothing But Your Content Behind
Themify Builder – Removing The Plugin Leaves Nothing But Your Content Behind

Themify doesn’t use any shortcodes to build a page layout. Once the builder plugin is disabled, all that remains is your content. Yes!

Performance and Updates

3.5/5

Themify Builder’s changelog shows that they are only occasionally adding new features. Themify primarily focuses its development efforts on bug fixes and compatibility issues. They release updates at inconsistent intervals ranging from every few weeks to approximately once a month.

Customer Support and Documentation

2/5

Themify develops and maintains a number of products other than it’s page builder. This means that their support forum is quite a bit larger and more active than those for other page builders.

In at a few cases, Themify’s response to support requests was excessively brief and occasionally completely unhelpful. There are also a large number of open tickets that are weeks and sometimes months old.

Themify Builder - Their Support Forums Are Busy
Themify Builder – Their Support Forums Are Busy

A striking omission in Themify’s support forum is a search function. This makes the forum unusable for a customer trying to troubleshoot their own problem.

Cost

Themify Builder is free and can be uses as a standalone page builder along with just about any WordPress theme that includes a full-width page template. Themeify Builder is also included with every Themify premium theme.

Themify Builder Addons includes 25+ premium elements for $39.00.

The Themify Master Club costs $89.00 per year and includes access to:

  • all of Themify’s 42 premium themes,
  • 12+ Themify plugins,
  • 25+ Themify Builder Addons,
  • and support.

Themify also has a Lifetime Club package. It includes everything in the Master Club for a one time cost of $249.00.

Conclusion

Themify Builder gives a strong impression that it exists only because Themify needed to bundle a builder with its own WordPress themes. There doesn’t seem to be anything remarkable about any particular aspect of the builder. basically, it’s good enough.

I did not feel joy while using Themify Builder. What I experienced was much more the opposite. While building my test page, I kept catching myself wondering “why did they make it like that?” Everything from font sizes to menu animation timing controls could use some improvement.

Themify’s developers addressing anything but the most pressing bugs may be some time coming. I don’t get the impression that Themify Builder’s development team is looking to reinvent WordPress page building.

In every respect, Themify Builder is adequate. That is nowhere near enough in a market with other options like the free versions of Elementor and Beaver Builder.

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About Me

Sean Ondes

My name is Sean. I've been building websites for more than 15 years. For the last 6 or 7 years, I've been working almost exclusively with WordPress (and some Shopify).

I've read the blog posts that review the "Best WordPress Page Builders" or the "Top 5 WordPress Page Builders". They can be helpful but after I finished reading, I still didn't know which one to choose.

The only thing left to do is try them all. I've spent hundreds of dollars and almost as many hours testing every WordPress page builder that I can get my hands on. I'm putting all this together because I personally have needed a resource exactly like this for a long time.

I'm not really pushing any one page builder over another. I'm not really even pushing WordPress. This guide is for people who have already decided that WordPress is the right fit for them and also want the flexibility of using a page builder.

If you're not quite ready to take the plunge and buy a new page builder, you can still support this project by buying me a cup of coffee (or a beer).

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